Your-Licence-Key-Here Our use of profiling – DriveMySUV
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Our use of profiling

We use profiling on our website.

You have the right to object to our use of profiling described in this section. You can do that by opting-out of cookies and similar technologies in accordance with the method described in the relevant section below. If you do not want us to process your actual IP address (usually the IP address assigned to you by your Internet Service Provider) when you visit our website, you can use a Virtual Private Network (VPN) or a free service such as Tor.

You can find out more about our use of cookies and similar technologies (including the legal basis on which we use them) and how to opt out from them in our cookies policy, which is available here:


Profiling is any form of automated processing of your information to evaluate personal aspects about you.

Use of profiling for web analytics

Our web analytics services, Google Analytics and Dynamic Yield, use collects information such as your location (based on your IP address) and your behavior (based on cookies) when you access our website (such as the pages you visit and what you click on) and how much you are spending on our site. We will only process information from cookies if you have consented to us setting cookies on your computer in accordance with our cookies policy. Information collected about you, once collected is anonymized and stored on an aggregate basis. IP addresses are anonymized at the point of collection on our site.

Logic involved

By automatically analyzing and categorizing information such as the location (based on IP address) as well as the behavior and devices of visitors to our website (using cookies), we are able to gain a better understanding of what our website visitors want (in terms of the content of our website and our products), how to improve our website and how to advertise and market our services to them.

Significance and envisaged consequences

Cookies will be used to track and store information about your behavior and device on our website (unless you have opted out from receiving such cookies by using our cookie control tool and your location will be analyzed based on your IP address. We may target advertisements or content on our site based on the level of interest we receive from certain visitors and their behavior on our website.

Legal basis for processing

Our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation) and the basis upon you give us consent to use this by opting into cookie tracking.

Legitimate interest

Improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires. Also to serve advertisements to you which seem most relevant to the visitor.

Use of profiling in marketing emails

We use web beacons in our marketing emails to analyses who opens our emails and what actions they take (for example, what they click on). We will only process information from web beacons if you have consented to their use in accordance with our cookies policy ( ).

Logic involved

By analyzing how our email recipients respond to our emails, we are able to improve the content and effectiveness of our emails and gauge who is most interested.

Significance and envisaged consequences

Your behavior when you open our emails will be tracked using small gif files (web beacons), including open rates, click through rates, and what items you clicked on in an email.

How to object

You may object to this by contacting us at or you may opt out by using our cookie control tool.

Legal basis for processing

Legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest

Analyzing the level of engagement and effectiveness of our marketing emails and content.